De-Westernising Media Literacy: Perspectives on Pedagogies, Practices and Theories of Media Education

Our new webinar series will offer you perspectives on media and information literacy (MIL) in regions beyond the Nordic and European Countries, continuing the two previous series of MIL webinars at NordMedia Network.

Welcome to follow the third MIL webinar series, De-Westernising Media Literacy: Perspectives on Pedagogies, Practices and Theories of Media Education, at NordMedia Network!

During the past years, media scholars have called for the de-westernization of media theory (see e.g. Curran and Park, 2000; Wasserman and De Beer, 2009; Thussu, 2013) and education (see e.g. Ullah, 2014). Media and information literacy (MIL) is typically to a large extent bound to the local conditions of societies, media systems and infrastructures, cultures and languages. When outlining MIL theory, we should thus remain very sensitive towards the structural and contextual differences. How should models and conceptions of MIL thus take the diversity of societal conditions and ways of organization into account? Does a focus on de-westernising theory only restore the singularity of the West?

Continuing our previous webinar series on MIL, Media Literacy in Europe: Country Approaches (2021) and Media Education in the Nordic Countries: Lessons Learned from the Neighbours (2020), this series presents six webinars that take us to different parts of the world. We will showcase MIL policies and practices in India, South America, Africa, the Arabic world, and Japan. The series is concluded by Sweden, the country that hosts the webinar series.


The programme may be subject to change.

January 27, 2022, at 15-16 p.m. CET: India, with Prof. Keval J. Kumar, Prof. Manisha Pathak-Shelat, Mrs. Saesha Kini and Mr. Brian D. Hanley, see programme

February 23, 2022, at 15-16 p.m. CET: I: South America and the Hispanic Region, see programme (TBA)

March 2022: Arabic Region, see programme (TBA)

April 2022: Africa, Especially the Sub-Saharan Africa, see programme (TBA)

May 2022: Japan, see programme (TBA)

June 2022: Sweden (wrap-up of the three MIL webinar series), see programme (TBA)

Practical Information

There will be no pre-registration. The link to the webinar room will be published on the programme page on the webinar day. Please click “see programme” above.

Further Information

For questions and inquiries on the programme, please contact Maarit Jaakkola, For any technical inquiries, please contact Mia Jonsson Lindell,


Curran, J. & Park, M.J. (eds.) (2000). De-Westernizing Media Studies. Abingdon: Routledge.

Downing, J. (1996). Internationalizing Media Theory. London: Sage.

Iwabuchi, K. (2014). De-westernisation, Inter-Asian Referencing and Beyond. European Journal of Cultural Studies, 17(1), 44–57.

Thussu, D. (2013). De-Americanising Media Studies and the Rise of ‘Chindia’. Javnost – The Public, 20(4), 31–44.

Ullah, M.S. (2014). De-westernization of Media and Journalism Education in South Asia: In Search of a New Strategy. China Media Research, 10(2), 15–23.

Wasserman, H. & De Beer, A. (2009). Towards De-westernizing Journalism Studies. In: Wahl-Jorgensen, K. & Hanitzsch, T. (eds.) The Handbook of Journalism Studies. Abingdon: Routledge, 428–438.