{"id":19697,"date":"2024-11-07T08:43:59","date_gmt":"2024-11-07T07:43:59","guid":{"rendered":"https:\/\/nordmedianetwork.org\/?post_type=news&#038;p=19697"},"modified":"2026-03-31T10:31:25","modified_gmt":"2026-03-31T08:31:25","slug":"nordic-researchers-release-new-book-exploring-influencer-politics","status":"publish","type":"news","link":"https:\/\/nordmedianetwork.org\/de\/latest\/news\/nordic-researchers-release-new-book-exploring-influencer-politics\/","title":{"rendered":"Nordic Researchers Release New Book Exploring Influencer Politics"},"content":{"rendered":"\n<p class=\"has-l-font-size wp-block-paragraph\">The rise of social media influencers has transformed more than just brand marketing &#8211; it\u2019s reshaping politics. In the book <em>Influencer Politics<\/em>, editors Johanna Arnesson and Hanna Reinikainen examine how social media influencers shape political discourse, blending personal, political, and promotional content to impact public opinion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"researcher-block\">\n\t\n\t<a href=\"\/researchers\/malgorzata-anna-pacholczyk\" class=\"researcher-block__researcher\">\n\t\t<div class=\"researcher\">\n\t\t\t<div class=\"researcher__image\" style=\"background-image: url(https:\/\/api.nordmedianetwork.org\/storage\/images\/researchers\/malgorzata-anna-pacholczyk.jpg);\"><\/div>\n\t\t\t<div class=\"researcher__meta\">\n\t\t\t\t<div class=\"researcher__name\">\n\t\t\t\t\tMalgorzata Anna Pacholczyk\t\t\t\t<\/div>\n                <div class=\"researcher__title\">\n                    \n                    Managing Editor &#8211;                     University of Bergen, Norway &#8211; Department of Information Science and Media Studies                <\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Social media influencers have become a powerful force in digital culture, merging self-branding, advertising, and micro-celebrity into a highly effective promotional platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In recent years, a trend of&nbsp;&nbsp;\u201cpolitical influencers\u201d has attracted growing attention worldwide,&nbsp;prompting a closer examination of how they integrate politics into their content and shape the attitudes and perceptions of political issues among their followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;In the Nordic countries, for instance, influencers frequently champion issues such as sustainability, feminism, animal rights, LGBTQ+ rights, and anti-racism, weaving them into their personal brands&#8221;,&nbsp;explain&nbsp;<a href=\"https:\/\/www.umu.se\/personal\/johanna-arnesson\/\">Arnesson<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.helsinki.fi\/en\/about-us\/people\/people-finder\/hanna-reinikainen-9399013\">Reinikainen<\/a>. This trend goes beyond informal advocacy: \u201cWe also see influencers engaging more formally in politics &#8211; whether by endorsing specific parties or politicians or, as in Sweden, inviting politicians to discuss pressing issues on their platforms ahead of elections\u201d.&nbsp;In Finland, influencers even participated in government information campaigns during the&nbsp;Covid-19 pandemic, demonstrating their value as trusted communicators on critical public matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arnesson and Reinikainen are now launching a new book, with contributions from other researchers, examining how influencers navigate and shape political discourse in an era when online personalities often wield as much influence as traditional media figures. It also highlights how influencer culture is inherently political in itself, for instance, in relation to issues of gender and representation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe book is the outcome of a shared interest among researchers exploring the political dimensions of influencer marketing and culture from critical, cultural, and strategic perspectives\u201d,&nbsp;says Arnesson. &#8220;It presents case studies that explore both the potential and the limitations of influencer politics&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The newly released volume examines, among other topics, the ways influencers engage with traditional politics, how politicians and political actors adopt influencer strategies, how lifestyle content transforms into political statements, and how influencers navigate their roles during crises, such as war.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the editors, the book includes contributions from leading scholars:\u00a0<a href=\"https:\/\/www.helsinki.fi\/en\/about-us\/people\/people-finder\/essi-poyry-9374851\">Essi P\u00f6yry,<\/a>\u00a0<a href=\"https:\/\/uni-tuebingen.de\/fakultaeten\/philosophische-fakultaet\/fachbereiche\/philosophie-rhetorik-medien\/institut-fuer-medienwissenschaft\/institut\/personen\/borchers-nils-s-pd-dr\/\">Nils S. Borchers<\/a>,\u00a0<a href=\"https:\/\/www.su.se\/profiles\/maekm\">Mattias Ekman<\/a>, <a href=\"https:\/\/www.su.se\/profiles\/anwi2827\">Andreas Widholm<\/a>,\u00a0<a href=\"https:\/\/www.miun.se\/Personal\/g\/christinagrandien\/\">Christina Grandien<\/a>,\u00a0Ida Vik\u00f8ren Andersen,\u00a0<a href=\"https:\/\/www.umu.se\/personal\/moa-eriksson-krutrok\/\">Moa Eriksson Krutr\u00f6k<\/a>,\u00a0<a href=\"https:\/\/forskning.ruc.dk\/da\/persons\/lyn\">Louise Yung Nielsen<\/a>,\u00a0<a href=\"https:\/\/vbn.aau.dk\/da\/persons\/mln\">Mette Lykke Nielsen<\/a>,\u00a0<a href=\"https:\/\/www.kristiania.no\/om-kristiania\/ansatte\/school-of-economics-innovation-and-technology\/school-eit-faglig\/mathilde-hogsnes\/\">Mathilde Hogsnes<\/a>, and\u00a0<a href=\"https:\/\/www.kristiania.no\/om-kristiania\/ansatte\/school-of-economics-innovation-and-technology\/school-of-economics-innovations-and-technology\/tor-morten-gronli\/\">Tor-Morten Gr\u00f8nli<\/a>, as well as\u00a0<a href=\"https:\/\/www.uwasa.fi\/en\/person\/2663750\">Nuppu Pelevina<\/a>,\u00a0<a href=\"https:\/\/www.helsinki.fi\/en\/about-us\/people\/people-finder\/oksana-domina-9461496\">Oksana Domina<\/a>, and\u00a0<a href=\"https:\/\/www.helsinki.fi\/en\/about-us\/people\/people-finder\/salla-maaria-laaksonen-9087686\">Salla-Maaria Laaksonen<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cJohanna and I would like to thank all the researchers for their invaluable contributions to this book. This volume offers essential insights into the role influencers play in shaping our social and political landscape, making it a valuable resource for academics, communication professionals, and anyone curious about the impact of influencers today\u201d,&nbsp;says Reinikainen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can find&nbsp;<a href=\"https:\/\/www.degruyter.com\/document\/doi\/10.1515\/9783111036106\/html#overview\">the book Open Acess here.<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The book is published by De Gruyter. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photo credit:  Jonas V\u00e5gstr\u00f6m<\/p>\n","protected":false},"excerpt":{"rendered":"The rise of social media influencers has transformed more than just brand marketing &#8211; it\u2019s reshaping politics. In the book &#8220;Influencer Politics&#8221;, editors Johanna Arnesson and Hanna Reinikainen examine how social media influencers shape political discourse, blending personal, political, and promotional content to impact public opinion.","protected":false},"featured_media":19698,"template":"","categories":[258],"class_list":["post-19697","news","type-news","status-publish","has-post-thumbnail","hentry","categories-highlights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nordic Researchers Release New Book Exploring Influencer Politics - NordMedia Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nordmedianetwork.org\/de\/latest\/news\/nordic-researchers-release-new-book-exploring-influencer-politics\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nordic Researchers Release New Book Exploring Influencer Politics - NordMedia Network\" \/>\n<meta property=\"og:description\" content=\"The rise of social media influencers has transformed more than just brand marketing - it\u2019s reshaping politics. 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