{"id":22492,"date":"2026-01-12T13:34:14","date_gmt":"2026-01-12T12:34:14","guid":{"rendered":"https:\/\/nordmedianetwork.org\/?post_type=news&#038;p=22492"},"modified":"2026-01-12T13:34:15","modified_gmt":"2026-01-12T12:34:15","slug":"decades-of-swedish-public-opinion-data-now-accessible-through-an-online-tool","status":"publish","type":"news","link":"https:\/\/nordmedianetwork.org\/fr\/latest\/news\/decades-of-swedish-public-opinion-data-now-accessible-through-an-online-tool\/","title":{"rendered":"Decades of Swedish Public Opinion Data Now Accessible Through an Online Tool\u00a0"},"content":{"rendered":"\n<p class=\"has-l-font-size wp-block-paragraph\">The\u00a0SOM Institute\u00a0at the University of Gothenburg\u00a0has launched a new interactive data analysis tool that allows users to explore nearly four decades of Swedish public opinion data online.\u00a0Developed in collaboration with the data visualisation company\u00a0Datastory, the platform provides open access to hundreds of survey variables from the national SOM surveys.<\/p>\n\n\n\n<div class=\"spacing--medium\"><\/div>\n\n\n<div class=\"researcher-block\">\n\t\n\t<a href=\"\/researchers\/malgorzata-anna-pacholczyk\" class=\"researcher-block__researcher\">\n\t\t<div class=\"researcher\">\n\t\t\t<div class=\"researcher__image\" style=\"background-image: url(https:\/\/api.nordmedianetwork.org\/storage\/images\/researchers\/malgorzata-anna-pacholczyk.jpg);\"><\/div>\n\t\t\t<div class=\"researcher__meta\">\n\t\t\t\t<div class=\"researcher__name\">\n\t\t\t\t\tMalgorzata Anna Pacholczyk\t\t\t\t<\/div>\n                <div class=\"researcher__title\">\n                    \n                    Managing Editor &#8211;                     University of Bergen, Norway &#8211; Department of Information Science and Media Studies                <\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"spacing--medium\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/som-institutet.se\/dataanalys?m=item_L7TiXVK5Jz07yI&amp;sca=item_D1eieuexqo3tNt%2Citem_mglfG5VaRsEOAC&amp;vf=line\">The tool, launched in early December 2025, includes around 600 question variables spanning 39 years of surveys.<\/a>\u00a0It is designed to make complex survey data easier to find, analyse, and visualise for a broad audience\u00a0\u2013\u00a0including journalists, teachers, students, policymakers, and members of the general public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis is a resource many people have been asking for\u201d, says\u00a0<a href=\"https:\/\/www.gu.se\/en\/about\/find-staff\/marcusweissenbilder\">Marcus Weissenbilder<\/a>, survey manager at the SOM Institute.\u00a0<\/p>\n\n\n\n<p class=\"has-l-font-size wp-block-paragraph\"><strong>Supporting Universities\u2019 Public Mission<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch is closely tied to what is known in Sweden as the universities\u2019 \u201cthird mission\u201d: sharing knowledge beyond academia. While large amounts of research data exist, access and usability often remain barriers for non-specialists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAt SOM, we have always placed great importance on making our research publicly available\u201d, Weissenbilder states. The surveys themselves rely on public participation, and the institute regularly publishes reports, anthologies, and briefings for journalists, politicians, and the wider public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, with decades of accumulated data, specific insights have often remained buried in large datasets that are difficult to navigate. The new platform aims to change that by offering fast, interactive analysis inspired by tools such as Gapminder and Our World in Data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-l-font-size wp-block-paragraph\"><strong>From Politics to Everyday Life<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users can visualise results as timelines, bar charts, or tables and filter them by demographic and socioeconomic variables. This makes it possible to conduct tailored analyses without advanced statistical skills.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the newly accessible material are long-term time series on public attitudes toward political parties dating back to the mid-1980s, as well as more detailed breakdowns of what Swedes consider the most important societal problems. The tool also makes it possible to track public trust in different media outlets&nbsp;\u2013&nbsp;such as public service, commercial television, radio, and newspapers&nbsp;\u2013&nbsp;as well as how often people consume news across different media types.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond politics and media, the platform includes lighter, everyday-life questions, such as whether respondents ate breakfast outside the home during the past year. Data from 2001 to 2013 show that eating breakfast out became increasingly associated with higher household income during that period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-l-font-size wp-block-paragraph\"><strong>A Complement to Existing Data Access<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The SOM Institute emphasises that the new tool complements, rather than replaces, existing access routes. Researchers and students can still order and work directly with full datasets via researchdata.se, and all publications remain searchable through the institute\u2019s website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By lowering the threshold for data use, the institute hopes the tool will contribute to more evidence-based, nuanced discussions in society&nbsp;\u2013&nbsp;whether in classrooms, newsrooms, or around the dinner table.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe hope as many people as possible will benefit from it\u201d, Weissenbilder concludes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-l-font-size wp-block-paragraph\"><strong>About the SOM Institute<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.gu.se\/en\/som-institute\">The\u00a0SOM Institute\u00a0<\/a>is an independent research organisation based at the\u00a0University of Gothenburg\u00a0that has conducted surveys on Swedish public opinion since 1986. Focusing on society, opinion, and media, the institute studies citizens\u2019 attitudes, behaviours, and trust while also advancing survey methodology. Through its annual SOM surveys and the Swedish Citizen Panel, the institute functions as a national research infrastructure, providing widely used data that enable longitudinal analysis and are frequently cited in Swedish media.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Image: SOM Institute<\/p>\n","protected":false},"excerpt":{"rendered":"The SOM Institute at the University of Gothenburg has launched a new interactive data analysis tool that allows users to explore nearly four decades of Swedish public opinion data online. Developed in collaboration with the data visualization company Datastory, the platform provides open access to hundreds of survey variables from the national SOM surveys.","protected":false},"featured_media":22493,"template":"","categories":[258],"class_list":["post-22492","news","type-news","status-publish","has-post-thumbnail","hentry","categories-highlights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decades of Swedish Public Opinion Data Now Accessible Through an Online Tool\u00a0 - NordMedia Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nordmedianetwork.org\/fr\/latest\/news\/decades-of-swedish-public-opinion-data-now-accessible-through-an-online-tool\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decades of Swedish Public Opinion Data Now Accessible Through an Online Tool\u00a0 - NordMedia Network\" \/>\n<meta property=\"og:description\" content=\"The SOM Institute at the University of Gothenburg has launched a new interactive data analysis tool that allows users to explore nearly four decades of Swedish public opinion data online. 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