Cases on Nordic Public Relations and Marketing Communications

Editor: Darren P. Ingram (University of Oulu).

The Nordic geographic region encompasses Denmark, Finland, Iceland, Norway, and Sweden, as well as Greenland and the Faroe Islands (part of the Kingdom of Denmark) and the Åland Islands and Svalbard. There can be elements of a shared culture and language, but it is by no means a homogeneous region either. 

Home to innovative companies both large and small, this region can surprise the unwary who discovers just what products and services can have a Nordic origin, being exported from a relatively small country in northern Europe. How do these companies work to establish and enter new markets?


This proposed book will highlight export-focussed marketing communications and public relations activities undertaken by Nordic-based companies (including subsidiaries of multinationals) that are used to drive export sales and generate product/service awareness. A mixture of case studies and theoretical/research-based chapters should provide academic and practitioner-focussed knowledge that is accessible and actionable for all. 

Whether in the Nordic region or not, localisation/regionalisation, cultural awareness, language, style and other elements are necessary attributes for most, if not all companies, that must be considered with marketing communications and public relations campaigns. The book would not seek to focus on clearly global brands, e.g. Coca-Cola, unless there is a particular activity that is unique to the case study, e.g. the Coca-Cola Happiness Machine concept.

View the Coca-Cola Happiness Machine here

Target audience

The target audience of this book will consist of students, scholars, and professionals who are active in the fields of marketing communications, public relations, export and other business-related activities. 

This book wants to use the classic “5 W’s and an H” approach that is the cornerstone of journalism to tell the story – Who, What, When, Where, Why and How!

Recommended topics

All topics should feature marketing communications or public relations activities conducted by Nordic-based companies (including subsidiaries of multinational companies) to establish and/or support export activities into another market, whether targeting a neighbouring country or one on the other side of the world. 

Case studies detailing campaigns are particularly welcome. Please note that chapters should be written in an academic style with references, as necessary, to show theoretical and prior literature grounding, but contain accessible and actionable details to showcase the undertaken activities.

Submission procedure

Researchers and practitioners are invited to submit on or before 29 September 2019, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by 13 October, 2019about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by 27 January 2020, and all interested authors must consult the guidelines for manuscript submissions prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

View Submission Guidelines here 

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication. All manuscripts are accepted based on a double-blind peer review editorial process. 

All proposals should be submitted through the eEditorial Discovery®TM online submission manager


This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference,” “Business Science Reference,” and “Engineering Science Reference” imprints. This publication is anticipated to be released in 2020.

Important dates

  • 29 September 2019: Proposal Submission Deadline 
  • 13 October 2019: Notification of Acceptance 
  • 27 January 2020: Full Chapter Submission 
  • 26 March 2020: Review Results Returned 
  • 23 April 2020: Revisions from Author Deadline 
  • 7 May 2020: Final Acceptance Notification 
  • 21 May 2020: Final Chapter Submission


Queries may be sent to Darren Ingram,

Deadline for submission of proposal: 29 September 2019