Edited volume in Bloomsbury Series in Asian Celebrity and Fandom Studies

Editors: Jackie Raphael and Celia Lam

The centrality of the celebrity commodity to the flow of cultural and economic capital in mediascapes has been explored by scholars such as Driessens and Marshall who note that celebrities are “manufactured by the celebrity industry” (Driessens, 2012, p. 643), and a mechanism to sell products. Marshall notes that the “celebrity as public individual who participates openly as a marketable commodity serves as a powerful type of legitimation of the political economic model of exchange and value – the basis of capitalism – and extends that model to include the individual (2014 [1997], p. xlviii).

The commodification of celebrity interactions is a lens adopted by the editors in a previous publication to suggest that a “comradery capital” operates in contemporary celebrity culture. Comradery capital refers to the inherent value of the presentation of celebrity friendships and cast dynamic and how these are utilised for the promotion of movies, television shows, charities, and products. The capital can fluctuate depending on levels of authenticity and how the relationship is performed. It is used to refer to groups of celebrities and a mix of gender dynamics.

To further explore the operation of comradery capital, we wish to examine the various readings of comradery capital across countries in Asia. For example, /The Avengers/cast promotes their dynamic and films in interviews across Asian countries. Similarly, the way Gal Gadot and Chris Pine perform their friendship in the promotion of the /Wonder Woman/films or Chris Hemsworth and Tessa Thompson for /Men In Black International/.

We would like to capture cultures from around Asia including Japan, Korea, Dubai, Lebanon, India, China, Iran, Singapore, Pakistan, Malaysia, Israel and Indonesia. In examining the way comradery capital is performed and perceived in these various regions, this edited volume aims to capture the way in which celebrities vary their performances of friendship to take into account cultural differences of acceptable physical contact, understanding of language and slang, and the reading of sexuality and gender.

We welcome contributions that focus on the political economy of comradery capital, as well as the affective/empowering dimensions of comradery capital, including fan and consumer relations.

Topics could include, but are not limited to:

  • Promotion of Hollywood films in Asian contexts
  • Reception of Hollywood cast dynamics in Asian contexts
  • The creation and presentation of cast dynamics in Asian contexts,
    including same and mixed gender (binary and non-binary) casts
  • The reception of regional cast dynamics in Asian contexts
  • Creation and reception of joint or group celebrity persona


Please send the following to the editors at: (cjcelebrityresearch /at/ gmail.com) by July 1, 2022:

  • 300-word abstract
  • 100-word bio
  • 5-6 key words

Anticipated timeline:

Abstract submission deadline: July 1, 2022

Submission of full proposal to Bloomsbury: September 1, 2022

If the proposal is accepted, full chapters would be expected by February 2023.