Place Branding and Local Development

Guest Editors:

Paola de Salvo (University of Perugia) –

Juan Manfredi (University of Castilla – La Mancha) –

Marco Pizzi (University of Perugia) –

Pablo Gomez Iniesta (University of Castilla – La Mancha) –

This issue is aimed at understanding the strategic importance of public storytelling policies in the light of their impact on territorial development. This will be done by exploring the possible definitions of terms like place branding and place storytelling, but also by reflecting on their relationship with some of the phenomena which have characterized the passage through the post-Modernity, such as: the informatization, the Fordist model crisis, the changes on the financial, technological and political fields and the mutated connections between the territorial development and the local resources. After a long period of state public diplomacy, the literature is clearly adopting a local and intermestic dimension, widening the case studies and contesting theory.

Another purpose of the issue is the exploration of the contradictions in territorial promotion, that opposes the territorial complexity to the need to synthetize and to communicate it. Territorial promotion, indeed, is a strategic policy area (business promotion, investments, tourism industry), on one hand, but a theoretical sector characterized by problems concerning the place commodification, on the other (gentrification, privatization of public spaces). These theoretical cleavages address the local intangible heritage exploited by the territorial promotion and, in particular, the production of images and narratives about the places. Moreover, the public or private nature of the promoters may underline certain local assets and hide some others. Producing a unique local image with marketing aims, for example, should assume that a local identity synthesis has been done before communicating the territory. Yet, this should take place also considering the enormous complexity of the territory, and identities within it. Considering this, an important issue on which it would be useful to reflect is how the territorial image is built by marketing practitioners and who the actors involved are.

Such problems emerge in cases like the overtourism phenomena, the name-changing of a State to bring new attention to its export products or in the choices made by a city government to distinguish the place from the rest of the national territory. Other examples and communication practices can be addressed by a reflection on this theme, and this is what this call is attempting to achieve.

The links between what is told about a territory, what is perceived and what is daily experienced in it should be analyzed more accurately, especially if we consider that the territorial image used to promote a place should be a sort of synthesis of territorial identity exploited to attract tourists, investments and new residents.

Papers may concern, among other issues:

  • Place Branding governance and participation
  • The territorial local image for tourism
  • The adaptation of different Place Branding practices on different territories
  • Innovative Place Branding case-studies
  • Place Branding and territorial image between economic growth and local empowerment
  • Conflicting territorial narrations
  • The territorial promotion in a socio-historical perspective
  • Territorial promotion between commodification and local identity
  • Who is not? Excluding people and identities in city narratives
  • Mayoral Champions. How mayors and cities share values and narratives.

 The main acceptance criteria include innovativeness, originality, method and applicability. Therefore, all papers which get accepted for publication are original research papers. Each article is assigned a digital object identifier (DOI) number.


All abstracts, written in English, should be sent via online form through the journal’s platform: 

To submit your abstract:

You may have to create an account on “SHARE Riviste” if you don’t have one already


Go to 

Choose “Submission” and follow the wizard.

All submissions should follow the guidelines of the journal.

Please note that, based on their adherence to the Journal’s purposes and on their relevance within the national and international debate, all selected papers will be peer-reviewed by two anonymous reviewers This means that the acceptance of the abstract does not necessarily mean the paper will be accepted too.

The authors are asked to follow strictly the editorial standards. 

Key Dates                                                                                                              

  • Abstract submission (in English, about 500 words length, with 5 keywords, bibliography not required) by February 20, 2022.
  • Notification of acceptance/ Rejection by March 1, 2022.
  • Paper submission by June 10, 2022.
  • Announcement of the decision of the peer review by July 15, 2022.
  • Final paper submission by August 12, 2022.
  • Notification of final acceptance/rejection by September 2, 2022.
  • Issue expected by October 2022.

Open Access (OA) Policy – Peer-reviewing before publication – Fuori Luogo is an Italian peer-reviewed academic journal, which provides a good platform for all researchers and scholars interested in sociology and social sciences to exchange ideas. Fuori Luogo was founded in 2016 and rated in 2020 as scientific journal (Political and social sciences – Area 14) by ANVUR Italian National Agency for the Evaluation of Universities and Research Institutes. This journal discusses and explores the logic and the paradoxes of the relationships occurring in the spaces, places and territories of the social experience. It also includes the critical perspective of sociology as a whole and discusses convergences and differences, compliances and non-compliances, appropriateness and inappropriateness of social actions, viewed in the light of the fundamental connection between social behavior and spatial context. Based on their adherence to the journal’s purposes and on their relevance within the national and international debate, all submissions (both abstracts and papers), in accordance with the international guidelines, will go through a peer review process.

Requests for additional information should be addressed to the guest editors through: