The World Media Economics and Management Conference (World Media Economics Conference until 2006) is the biennial meeting of the global community of media business scholars. Over the last 26 years the WMEMC brings scholars worldwide together to reflect on contemporary issues in the economics and management of media industries and firms.
The 2022 World Media Economics and Management Conference invites researchers to discuss the different transformation and connection strategies of the media industry in this rapidly changing environment, the economic and management impacts brought about by digital transformation, the influences of this media transformation on consumer life and culture, as well as the opportunities and challenges encountered by transformation and connection. The conference embraces both quantitative and qualitative research, as well as work that bridges disciplinary boundaries to improve our overall understanding of present and future media industry trends. Submissions that explore and utilize fresh theories and approaches will be valued.