Hybrid: The Nordic Journalism Studies Seminar Series (NordJourn) – Journalism and Alternative Media 

Date: 7th of december

Time: 3-4.30 pm (CET)

Virtually on Zoom

For registration scroll down.

Chair: Professor Jannie Møller Hartley, Roskilde University 

Presenter I: Stephen Cushion, professor (Cardiff University)

Beyond Mainstream Media: Alternative Media and the Future of Journalism, 

Professor Cushion will present the main arguments in his new book, Beyond Mainstream Media, which examines the rise of alternative media over the last decade, analysing their changing content and editorial strategies, and exploring why many people go beyond the mainstream media for news and information. Considering the differences in agenda between alternative and mainstream media coverage, Cushion sheds light on why right-wing alternative media have become a more prominent part of national media systems than left-wing sites in the Western World. In doing so, he argues that alternative left-wing media should place less emphasis on attacking professional journalism and focus more on converging into the world of mainstream news to promote their politics. This book draws on over 3,500 articles and 17,000 social media posts produced by alternative media, extensive interviews with editors and contributors, and a survey of over 2,700 media users.

Presenter II: Eva Mayerhöffer, associate professor, Roskilde University

Alternative media in Nordic Media Systems

Do alternative media play a particular role in Nordic media systems? How and why do alternative media landscapes differ between the Nordic countries? And how can be best identify and study Nordic alternative media outlets, content and users? To address these and other questions, the talk will build on different recent research findings on the content, dissemination, use and meta-journalistic discourse of/on alternative media in different Nordic countries and present a mapping of alternative news sharing networks and curation practices in Sweden and Denmark, building on more than 1 million social media posts containing alternative media content shared across different social media platforms. The talk will argue that the phenomenon ‘alternative media’ also in the Nordic countries fundamentally changes how we need to understand – and research – news production, diffusion, consumption and regulation.

Respondent: Kristoffer Holt, professor (Linnæus University)

Introduction to NordJourn

The NordJourn seminar series welcomes scholars to lectures and conversations focusing on journalism and journalism research. For each hybrid seminar the NordJourn organizing committee will appoint a chair who invites scholars to present research and reflections around a theme, one of which will focus on the Nordics. The presentations will always be followed by a response by a senior scholar, and a constructive discussion to which all attendees are invited to participate. NordJourn will seek to address timely topics and themes, providing a platform for sharing recently published research as well as research projects underway. The NordJourn seminar series is organized in a collaboration between Nordicom and professors at four Nordic departments:

  • Department of Journalism and Media Studies, Oslo Metropolitan University (OsloMet)
  • Department of Communication and Arts, Roskilde University
  • Department of Language and Communication Studies, University of Jyväskylä
  • Department of Journalism, Media and Communication, University of Gothenburg.