Road to Freedom

Online kick-off event

The topic of the discussion is what it requires for news media and advertisers to reduce dependence on Silicon Valley tech giants such as Google, Apple and Facebook.

Keynote Speaker:
  • The online kick-off will start with an overview of the media landscape and its relationship with Silicon Valley by Professor Lucy Küng, who is an international expert on mastering digital transformation.
Other speakers:
  • Petra Wikström, Director of Public Policy at the Nordic media- and digital consumer brands group Schibsted.
  • Alexander Fanta, a Brussels-based journalist at, a German news site that covers digital rights issues.
  • Kasper Lindskow, Head of Research and Innovation at Ekstra Bladet, a media brand in JP/Politikens Hus in Copenhagen, Denmark.
  • Riikka-Maria Lemminki, Managing Director at Marketing Finland, a network with around 400 companies in the Finnish ad industry.
Comments by:
  • Miapetra Kumpula-Natri, Member of the European Parliament representing Finland and the S&D Group since 2014.

The research project Road to freedom is a collaboration between four Finnish universities (Helsinki, Jyväskylä, Tampere and Turku) funded by the Media Industry Research Foundation of Finland.