The Management College of Kozminski University and the Institute of International Studies of the University of Wrocław, in cooperation with the Intercultural & International Communication research section of the Polish Communication Association, organise the international scientific conference “Evolution of Market Strategies – Media, Corporations, Institutions”. The event is a part of the second edition of the conference “International Communication in the Network Society”.
The key objectives of the conference concern responding to the questions about how technological changes affect the media industry, how the media business model evolves and what consequences this evolution brings, and finally what new possibilities arise for media actors and international entities in the new era of the media. The conference organisers are also open to research illustrating the impact of new technologies on the sphere of international relations and diplomacy.