VAKKI Communication Research Association arranges a Symposium on February 9–10, 2023 under the theme of Communicating with Purpose.
In the contemporary hybrid and fast-paced communication environment, both communication professionals and diverse publics are increasingly searching for purpose and meaning. A sense of purpose can be created through value-driven communication, social influence, communality and participation, as well as affective and experiential aspects of communication. In the so-called ‘post-truth’ era, the significance of fact-based and trustworthy communication is also highlighted. At the same time, emerging hybrid forms of communication, for example at the intersections of politics, marketing, and social media, are under scrutiny and often criticized as misleading, superficial or meaningless.