MSCA Postdoctoral Fellowship in Digital Marketing – Call for Expressions of Interest

Offer description

Copenhagen Business School – Department of Marketing

Location: Copenhagen, Denmark

Salary: The salary rate for a MSCA grant in Denmark will be approx. EUR 80.500 per year.

Salary will be negotiated in accordance with the agreement between the Danish Ministry of Finance and the Central Academic Organisation. The MSCA grant includes mobility and possibly a monthly family allowance of EUR 660, if the researcher is eligible .

Hours: Full-time

Contract type: Fixed term

Closing date for Expressions of Interest: May 16th, 2021

Call opening date: expected May 18th, 2021

Closing date for submission of final applications: September 15th, 2021

The Fellowship

Marie Sklodowska-Curie Postdoctoral Fellowships are prestigious fellowships funded by the European Commission. They offer a generous allowance for 24 months including mobility, family and research allowance. Applicants must hold a PhD and have a maximum of 8 years research experience after their PhD was awarded. Applicants can be from any country but must not have resided or carried out their main activity in Denmark for more than 12 months in the 3 years immediately prior to the deadline on September 15th, 2021. If the applicant has never before lived in Denmark, the applicant will be eligible for special taxation scheme. MSCA follows a bottom-up approach, which means that the research fields and topics are not predefined by the MSCA programme.


The Department of Marketing at Copenhagen Business School (CBS) welcomes expressions of interest from postdoctoral researchers with an excellent track record of research and publication to apply jointly with a supervisor from the department at CBS to the European Commission Marie Sklodowska-Curie Postdoctoral Fellowship Scheme. Selected candidates will receive dedicated support from a senior researcher, as well as CBS’ Research Support Office to develop their proposal and application for submission to the European Commission by September 15th, 2021. The selected candidate may benefit from travel funding provided by CBS to visit the host professor (if possible) for 1-2 days in July/August 2021 to discuss and plan the full proposal for submission to the European Commission. If travel is not possible, online meetings will be arranged.

Potential hosts at CBS are individuals within a group of researchers active in the field of digital marketing, including Associate Professor Antonia Erz, Associate Professor Edlira Shehu, and Associate Professor Michel van der Borgh. Each of the potential hosts focuses on different areas of interest within the field of digital marketing, see research themes below.

Details on the Department of Marketing at Copenhagen Business School can be found at

Research themes

Expressions of Interest that address one or more of the following research themes within the area of business education are welcome:

  1. Digital Consumer Behaviour, including but not limited to consumer responses to artificial intelligence, consumer behaviour on social media, and consumers’ responses to digital marketing communication (Antonia Erz)
  2. Artificial Intelligence and Design-Based Sales Management (Michel van der Borgh)
  3. Artificial Intelligence and Customer Communication, including how AI can influence effectiveness of advertising campaigns, targeting strategies, or direct marketing effectiveness (Edlira Shehu)

Candidates with a background in, including but not limited to, marketing, information systems, economics, psychology, or sociology and a strong interest in digital marketing, online consumer behaviour, artificial intelligence, advertising, quantitative methods, experimental methods (both lab and field), and sales management are welcome to apply.

How to express your interest

Expressions of interest should include:

  1. Your CV including a full list of your publications, research grants and projects
  2. A max 2-3 page Research Proposal Summary addressing one or more of the above themes
  3. A max 1-2 page motivation letter identifying synergies with the key research areas listed above

Please submit your EoI by sending it to as one single PDF file attachment named ‘MSCA – Borgh/Erz/Shehu – Applicant’s initials’ latest by May 16th, 2021.

Expressions of interest will be selected based on the quality of the research idea and the candidate’s track record. In early-June 2021, selected candidates will be contacted by the CBS team to discuss next steps. To allow sufficient time for institutional approvals, a draft of the full proposal is expected to be ready for review by the CBS host by August 10th, 2021.

In case of questions, please send an email to

Application due: 5/16/2021