Postdoc in Public Relations and Artificial Intelligence

The Department of Communication and Arts, Roskilde University, invites applications for a vacant two-year postdoc in Public Relations (PR) and Artificial Intelligence (AI). The successful applicant is expected to start 1 January 2023 or as soon as possible thereafter.

The postdoc is part of the research project Strategizing Communication and Artificial Intelligence (SCAI), funded by THE VELUX FOUNDATIONS. The project focuses on how artificially intelligent communication technologies affect human agency in relation to professional discretion and ethical judgement. With particular attention to professional communicators’ strategy-practices the project aims to provide novel research-based knowledge on the impact of intelligent computing on strategic communication, and advance societal know-how related to the governance of AI technology. Click here for more information about the project.

The postdoc will contribute to the overall research project by designing and conducting an original study of how AI technologies are developed and implemented for PR purposes, such as, but not limited to, stakeholder management, customer service, and/or crises communication. In developing the research prospective, applicants are encouraged to employ a mixture of methods to collect and analyse empirical data and outline how the study can be accomplished theoretically.

The successful applicant will work in close collaboration with Associate Professor Ib T. Gulbrandsen, the principal investigator (PI) of SCAI, as well as other members of the project team, and will be associated with the project group Artificial Intelligence and Datafied Communication, in addition to the Centre for Digital Citizenship and Digital Media Lab. Further, the postdoc position offers the possibility to be actively involved in public communication and outreach. And there will be opportunities to attend international conferences and workshops.

Responsibilities and tasks

  • The main responsibilities and tasks of the postdoc will be:
  • Be an active collaborative partner in the research project.
  • Conduct and complete an independent research project in collaboration with the group.
  • Publish independently and in collaboration with the research PI and group in relevant peer reviewed journals.
  • Plan and contribute to panels at relevant international conferences.
  • Plan and participate in research seminars and network meetings.
  • Contribute to popular dissemination of research findings.
  • Be an active and present colleague at the Department of Communication and Arts.


  • The Department will give priority to applicants with the following qualifications:
  • PhD degree in Media and Communication Studies, Public Relations, Computer Science, Organization Studies, Sociology, Digital Humanities, or related disciplines.
  • Excellent academic record, as shown by timely completion of PhD fellowship, experience with publishing in peer reviewed academic journals and engagement with international research networks.
  • Expertise in mixed methods, as well as familiar with current developments in the literatures on PR and AI, and able to connect these literatures to empirical case studies.
  • Full professional proficiency in English and good communication skills.
  • Stated interest in and experience with engaging in disciplinary and interdisciplinary academic discussions.


  • In the assessment of candidates, consideration will be given to:
  • Scientific production and research prospective (including an individual research plan based on the existing project to be submitted with the application).
  • Ability to promote and utilize research results.
  • Ability to collaborate closely with research partners.
  • Ability to contribute to the development of the department’s internal and external cooperation.


For further information about the postdoc position, and to obtain a full academic description of the project, please contact PI Ib T. Gulbransen:

Terms of employment

The employment is full time, 37 hours per week, fully salaried, and includes an allowance for costs associated with conference participation of relevance to the SCAI project.

The postdoc will refer to Dean Ida Willig.

The position will be filled according to the Agreement between the Danish Ministry of Finance and the Danish Confederation of Professional Associations (AC) and Job Structure for Academic Staff at Universities.  

Application procedure

After the deadline for applications the Dean will shortlist applicants for assessment with assistance from the recruitment committee including the chairperson of the assessment committee.

Shortly after the application deadline all applicants will be notified whether or not their application has been selected for assessment.

The shortlisted applicants will be informed about the composition of the assessment committee, and each applicant will be given the opportunity to comment on the composition of the committee and – later on – their assessment.

Once the recruitment process is completed, all applicants will be informed of the outcome of their application.


To apply for the position go to 

Only applications in English are accepted

Applications must include: 

1. Cover letter 

2. CV 

3. Documentation of education 

4. Teaching portfolio (read more about teaching portfolio at Roskilde University here

5. A complete list of publications 

6. A maximum of 5 relevant scientific works that you want included in the assessment. If any of the publications that you want included in the assessment are the result of a joint effort, the extent and the nature of your contribution to each individual work must then be clarified in a co-author statement (find template here

7. If relevant: Documentation for any additional research and/or teaching qualification

Please submit your application no later than October 20, 2022.
Material received after this date will not be taken into consideration. 

We expect job interviews to be held in week 50, 2022.

Roskilde University wishes to reflect the diversity of society and welcomes applications from all qualified candidates regardless of personal background.