Division 8: Organization, Communication and Promotion

About the division

This division is based in established research fields such as public relations, organizational communication, corporate communication, crisis communication, promotional communication and marketing communication. Researchers in these fields are interested in different communicative approaches and mass communication as well as in interpersonal communication. The common interest is in strategic or goal-oriented communication processes in organizations and between organizations and different publics or stakeholders in society. The research is characterized by multi-disciplinary approaches founded in the social sciences and the humanities. 

The division welcomes both critical and managerial perspectives. From the traditional and historical approach, researchers in strategic communication have often been working closely to practice with applied and normative assumptions. The aim has often been to develop and optimize strategic communicative practices in corporations and public organizations. However, at the same time organizations and organizational communication in society, as defined above, play a very important part globally in shaping, mediating and organizing contemporary realities and challenges. Such practices call for researchers to investigate them critically. 

Examples of key concepts in Division 8 include (but are not limited to): legitimacy, relation, trust, culture, crisis, image, profile, identity, framing, promotion, agenda-setting, cultivation, branding, marketing, decision -making, influencing, rhetoric, power and strategy. The division welcomes both theoretical or conceptual papers (based on the analysis of concepts) and empirical studies. 

The conference theme for Nordmedia 2021 is “Crisis and Resilience: Nordic Media Research on the Frontline”. Therefore, we encourage researchers to propose contributions that highlight the importance, challenges and possibilities of organizations and organizational or corporate communication in times of crises. In particular, we are interested in submissions that explore the strength of Nordic organization culture and networks to build resilience during difficult times. 

This division accepts full papers, long abstracts, panel presentations and workshops. 

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