Heidi Keinonen, D.S.Sc.

Department of Media Studies · University of Turku, Finland — Senior Researcher

Research Areas

  • Media and Communication History
  • Media Production and Innovation
  • Popular Culture
  • Public Service Media

Ongoing Projects

Adaptation at the industry level: How a small television industry meets the global challenges

Highlighted publications

Keinonen, H. (2017). Television format as cultural technology transfer: Importing a production format for daily drama. Media, Culture & Society 39(7), 995–1010.

Keinonen, H. (2018). The power of the format catalogue: How global institutional structures determine television production in a small national market. Critical Studies in Television 13(2), 153–168.

Keinonen, H. (2018). Televisioformaatti ja kulttuurinen neuvottelu [Television format and cultural negotiation]. Jyväskylä: University of Jyväskylä.


Heidi Keinonen is a Senior Research Fellow in Media Studies at the University of Turku, Finland, and co-founder at Medialogi Ltd, a media research and consultancy company. She completed her PhD in 2011 at the University of Tampere. She has previously published articles on television-based multi-platform productions, television history, television drama, television aesthetics and transnational audiences as well as a Finnish monograph on television programme formats (Televisioformaatti ja kulttuurinen neuvottelu 2018). Her texts have appeared in journals such as Media History, Media, Culture and Society and Critical Studies in Television. Her current research project examines the ways in which a small national television industry adapts to the challenges of globalization.