I am Associate Professor of Communication Studies at Roskilde University, Denmark. I am interested in how texts come to mean what they mean. So I am interested in language, writing, text analysis, rhetoric, discourse analysis, framing, translation, literature, style, metaphor and humour,. My focus is primarily on public and media communication and journalism with a special interest in science communication, science journalism, health communication, knowledge communication, satire, humour and intercultural communication.