Kristijan Petkoski, M.Sc.

Department of Strategic Communication · Lund University, Sweden — PhD Student

Research Areas

  • Communications Theory
  • Marketing and Advertising
  • Organizational Communication
  • Strategic Communication


I am a PhD Candidate at the Department of Strategic Communication at Lund University since December 2019. My research interest lies in the intersection of branding, marketing communication and strategic communication and I am focused on understanding brands as complex and dynamic social phenomena.
Prior to joining the department, I have been working as Strategic Planning Director across Europe and Asia for some of the biggest advertising agency networks, including McCann, Saatchi & Saatchi, Publicis and Ogilvy.