I am a PhD Candidate at the Department of Strategic Communication at Lund University, conducting research in branding and communication. My research aims to understand the shifts and complexities in contemporary branding, drawing on insights from communication theories and specifically from Luhmann's social systems theory.
Prior to joining the department, I have been working as Strategic Planning Director across Europe and Asia for some of the biggest advertising agency networks, including McCann, Saatchi & Saatchi, Publicis and Ogilvy.