Maarit Jaakkola, Associate Professor

Nordicom · University of Gothenburg, Sweden — Co-Director, Researcher

Faculty of Information Technology and Communication Sciences (ITC) · Tampere University, Finland — Lecturer

Department of Journalism, Media and Communication · University of Gothenburg, Sweden — Associate Professor

Research Areas

  • Communications Theory
  • Journalism
  • Media and Information Literacy
  • Media Audiences
  • Media, Information and Communication Technology
  • Popular Culture
  • Social Media

Ongoing Projects

Highlighted publications

Jaakkola, M. (2015). The contested autonomy of arts and journalism: Change and continuity of the dual professionalism of cultural journalism. Acta Universitatis Tamperensis 2072. Tampere: Tampere University Press.

Jaakkola, M. (2018). "S(t)imulating journalism in the classroom: A structured comparison of the design of the pedagogical newsrooms in the Nordic academic journalism training.” Journalism and Mass Communication Educator 73:2, 182–199.

Jaakkola, M. (2018). "Vernacular reviews as a form of co-consumption: User-generated review videos on YouTube.” MedieKultur – Journal of Media and Communication Research 34:65, 10–30.

Jaakkola, M. (2019). "From re-viewers to me-viewers: The #Bookstagram review sphere on Instagram and the perceived uses of the platform and genre affordances.” Interactions: Studies in Communication and Culture 10:1–2, 91–110.

Jaakkola, M. (2013). Hyvä journalismi: käytännön opas kirjoittajalle. Helsinki: Kansanvalistusseura.


I’m a Swedish-Finnish journalism and media scholar interested in questions at the intersection of media, arts/culture and learning. I’m working as the Co-Director of the Centre of Nordic Media Research Nordicom in Sweden, and as a Lecturer in Journalism at Tampere University in Finland. I'm also an Associate Professor at the Department of Journalism, Media and Communication (JMG) at the University of Gothenburg. Previously, I have worked as a journalist, critic, press officer, upper secondary school teacher in media/communication studies and teachers’ media educator.

My current research deals, above all, with the following topics:

• Journalistic content and specialized professional journalism; cultural journalism and criticism in print and digital forms
• Cultural audiences: amateur content producers, non-institutionalised reviewing and cultural audience development of media organisations
• The disciplinary pedagogy of journalism education and the Nordic journalism schools
• Media literacy as a form of public pedagogy, media and information literacy (MIL) in the Nordic countries

Besides my research, I have a strong research-and-development-oriented interest in virtual networking and collaboration activities, in particular academic online engangement and pedagogy.

Keywords: journalism studies, professionalism, cultural journalism, arts journalism, arts review, cultural criticism, newspapers, online journalism, social media, user-generated content, Instagram, YouTube, audience development, media education, media literacy, media and information literacy (MIL), journalism education, journalism pedagogy