Maarit Jaakkola, Associate Professor

Nordicom · University of Gothenburg, Sweden — Co-Director, Researcher

Faculty of Information Technology and Communication Sciences (ITC) · Tampere University, Finland — Associate Professor

Department of Journalism, Media and Communication · University of Gothenburg, Sweden — Associate Professor

Research Areas

  • Communications Theory
  • Journalism
  • Media and Information Literacy
  • Media Audiences
  • Media, Information and Communication Technology
  • Popular Culture
  • Social Media

Ongoing Projects

Highlighted publications

Jaakkola, M. (2015). The contested autonomy of arts and journalism: Change and continuity of the dual professionalism of cultural journalism. Acta Universitatis Tamperensis 2072. Tampere: Tampere University Press.


I’m a Swedish-Finnish journalism and media scholar interested in questions at the intersection of media, arts/culture and learning. I’m working as Co-Director at the Centre of Nordic Media Research Nordicom in Sweden. I'm also an Associate Professor at the Department of Journalism, Media and Communication (JMG) at the University of Gothenburg and an Adjunct Professor at the Faculty of Information Technology and Communication Sciences (ITC) at Tampere University in Finland. Previously, I have worked as a journalist, critic, press officer, upper secondary school teacher in media/communication studies and teachers’ media educator.

At Nordicom, I'm the editor-in-chief and responsible editor of the NordMedia Network platform. In this role, I have a strong research-and-development-oriented interest in virtual networking and collaboration activities, in particular academic online engagement and pedagogy.

Currently, I'm also co-lead of UNESCO Media and Information Literacy and Intercultural Dialogue University Network, editor-in-chief of the Finnish peer-reviewed journal Kulttuurintutkimus and an associate editor of the Journal of Creative Communications by Sage.

My current research deals, above all, with the following topics:

• Journalistic content and specialized professional journalism; cultural journalism and criticism in print and digital forms
• Cultural audiences: amateur content producers, non-institutionalised reviewing and cultural audience development of media organisations
• The disciplinary pedagogy of journalism education and the Nordic journalism schools
• Media literacy as a form of public pedagogy, media and information literacy (MIL) in the Nordic countries

At the NordMedia Conference, I am a member of the planning committee and chair for the division 7, Media literacy and media education. I have also been involved in organizing the NordMedia pre-conference for doctoral students.

Keywords: journalism studies, professionalism, cultural journalism, arts journalism, arts review, cultural criticism, newspapers, online journalism, social media, user-generated content, Instagram, YouTube, audience development, media education, media literacy, media and information literacy (MIL), freedom of speech, minorities, journalism education, journalism pedagogy