Meri-Maaria Frig, D.B.A.

Hanken Svenska handelshögskolan, Finland — Postdoctoral Researcher

Research Areas

  • Journalism
  • Marketing and Advertising
  • Social Media

Ongoing Projects

Highlighted publications


I’m a Postdoctoral Researcher from Finland, interested in corporate social responsibility and sustainability communication in the hybrid media system. I also teach at the Responsible Marketing course at Hanken School of Economics.

My research interests include:
• Cultural intermediaries and the mediation of sustainability
• The role of journalists, information intermediaries, and social media influencers in the construction of sustainability and corporate responsibility
• Responsible markets and marketing