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Michael Abildgaard Pedersen, Associate Professor

Institute of Media · Danish School of Media and Journalism, Denmark — Associate Professor

Research Areas

  • Media Production and Innovation
  • Media, Information and Communication Technology
  • Visual Communication

Highlighted publications

Pedersen, M. A. (2016). Why most Brand Manuals fail when it comes to defining Brand Colors. And how to determine acceptable Color Deviations for specific Brand Color. Proceedings of the 43rd International Iarigai Conference in Toronto, Canada 2016. Advances in Printing and Media Technology, Vol. XLIII(III) – 4: Design, pp. 91–100. ISBN 978-3-9870704-2-6, ISSN 2409-4021

Pedersen, M. A. (2018). Reality Check: What to expect when buying different print products for a campaign. – Brand Color reproduction across print substrates and technologies. Proceedings of the 45th International iarigai Conference in Warsaw, Poland, October 03–07, 2018. Advances in Printing and Media Technology,Vol. XLV(V) – 2: MEDIA AND GRAPHIC II: Graphic Design, pp. 27–35

Pedersen, M. A. (2022). The consequences of choosing and specifying Brand Colors directly from a screen – and the need for Brand Color Management. Journal of Print and Media Technology Research, Vol. 11 No. 2 (2022), pp. 85-97. DOI: 10.14622/JPMTR-2208

open_in_new jpmtr.org/jpmtr_11(2022)2_web_2208.pdf

Pedersen, M. A. (2021). Is it really true that Pantone Extended Gamut can reproduce 90% of all Pantone Spot Colors? Proceedings of the 47th International Research Conference of iarigai in Athens, Greece, 19−24 September 2021 Advances in Printing and Media Technology, Vol. XLVII(VII) - Printing in the Digital Era, pp. 55-62. DOI: 10.14622/Advances_47_2021

open_in_new 10.14622/Advances_47_2021

Pedersen, M. A. (2019). Reinventing the wheel. An attempt to create an objective technical color wheel for Pantone colors by using hue angles (hab) as the deciding factor. Proceedings of the 46th International Research Conference of iarigai in Stuttgart, Germany September 15-18, 2019. Advances in Printing and Media Technology, Vol. XLVI(VI) - 2B Colour Science, pp. 29-41. DOI 10.14622/Advances_46_

open_in_new 10.14622/Advances_46_2019

Pedersen, M. A. (2017). The Yin and Yang of Colors – How to calculate the exact Complementary Color to a specific chromatic Brand Color Proceedings of the 44th International Iarigai Conference in Fribourg, Switzerland 2017. Advances in Printing and Media Technology, Vol. XLIV(IV) – 5A: Printing inks, pp. 119–128. ISBN 978-3-9870704-7-1 ISSN 2409-4021

Pedersen, M. A. (2008). Internationalt Standardiseret Grafisk Produktion - ISO 12647 Forlaget Grafisk Litteratur og Grafisk Arbejdsgiverforening, udgivet 05/2008, ISBN: 978-87-91171-96-3

Pedersen, M. A. (2002). Kopisikring af tryksager – 31 ideer der vanskeliggør kopiering Forlaget Grafisk Litteratur, udgivet 04/2002, ISBN 87-88263-77-0

About

Since 1977, I’ve been deeply involved in the Danish Graphic Arts Industry.
For the first 15 years, I worked hands-on as a skilled press operator, project manager, and business partner.
Then, I shifted track and spent the last 26 years in academia, working as a teacher, consultant, researcher, and associate professor.

In my academic work, I’ve also served as an Independent Assessor in about 50 legal disputes between customers and suppliers, mostly between print buyers and print providers. These disputes almost always stemmed from dissatisfaction with the final printed product, especially issues with image quality or color accuracy. At the heart of these problems was poor communication. Each side made assumptions about the other’s intentions and practices, which led to unmet expectations.

I have published six double-blind, peer reviewed research papers and two books within my field.