Niamh Anna O'Dowd, M.A.

Department of Literature, Area Studies, and European Languages · University of Oslo, Norway — PhD Student

Research Areas

  • Crisis Communication
  • Environmental Communication
  • Marketing and Advertising
  • Organizational Communication
  • Political Communication
  • Rhetorics
  • Social Media

Ongoing Projects

Investigating metaphor and metonymy in environmental activism discourse and their effects on public

Highlighted publications

About

The main focus of my research is figurative language and thought in multimodal discourses of the environmental crisis. I am currently investigating the roles of metaphor and metonymy in shaping attitudes and emotions towards the discourses of environmental activism organisations. I am particularly interested in the interplay of images and words in such discourses and the evaluative dimensions of multimodal metaphor and metonymy, including how these can influence the ways in which individuals think and feel about specific environmental issues such as plastic pollution. Another key focus of my research is the critical and socio-cognitive functions of creative uses of metaphor, metonymy and irony in discourses of climate protests. I have also investigated school children's perceptions of climate change and climate activism in the context of slogans created for the Global Climate Strikes and #FridaysForFuture.

My general research interests lie within applied/cognitive linguistics, organisational communication, and critical and multimodal approaches to discourse analysis. I mostly use mixed methods in my research; I have experience of experimental online surveys and qualitative semi-structured interviews.