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Nuppu Pelevina

Department of Media and Communication · University of Helsinki, Finland — PhD Student

The School of Marketing and Communication · University of Vaasa, Finland — Project researcher

Research Areas

  • Political Communication
  • Popular Culture
  • Social Media

Ongoing Projects

Highlighted publications

Pelevina, N., Domina, O., & Laaksonen, S.-M. (2024). Instagram as an affective battlefield: Patriotic inspirational influencers as strategic narrators. In J. Arnesson, & H. Reinikainen (Eds.), Influencer Politics: At the Intersection of Personal, Political, and Promotional (pp. 157-178). (De Gruyter Contemporary Social Sciences; Vol. 23). De Gruyter Mouton. https://doi.org/10.1515/9783111036106-01

Pelevina, N., & Salojärvi, V. (2025). YouTube as a narrative battlefield: Brazilian social media influencers and the Russian war in Ukraine. The Communication Review, 28(4), 363–386.

Pelevina, N.-M. (2025). More Than Slacktivism: Russian Instagram Celebrities at the Outbreak of War in Ukraine. In N. Zasanska, & N. Ivanenko (Eds.), Digital Warfare - Media and Technologies in Russo-Ukraine War (pp. 177-195). Article 7 Transcript verlag.

Pelevina, N. (2025). Brazilian Competing Ordering Visions: Destined to Become a Great Power? In V. Sinkkonen, V. Laine, & M. Puranen (eds), Competing Visions for International Order Challenges for a Shared Direction in an Age of Global Contestation (Routledge Series on Global Order Studies). Routledge, Taylor & Francis. https://doi.org/10.4324/9781003562306-13

Pelevina N-M, Sihvonen T, Rousi R, Laapotti T, Mikkola H. Finlandised electobots and the distortion of collective political memory. Memory, Mind & Media. 2025;4:e26. doi:10.1017/mem.2025.10022

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