Petar Mitric

Department of Communication · University of Copenhagen, Denmark — Assistant Professor

Research Areas

  • Television and Film

Ongoing Projects

Highlighted publications

Hammett-Jamart, J., Mitric, P., & Redvall, E. N. (Eds.) (2018). European Film and Television Co-production: Policy and Practice. Palgrave Macmillan. Palgrave European Film and Media Studies


My career spans work in academia and film industry. Prior to starting my academic career at the University of Copenhagen in 2015, I worked for several public film agencies, film production companies and professional organizations for audiovisual workers accorss Europe. This link with various stakeholders in the European film industry shaped my methodological approach to research in audiovisual policy and production practices. My industrial background gives me access to exclusive data and expertise, and my research results inform both scholars and industry professionals. Among my publications are various academic pieces (e.g., the book European Film and Television Co-production: Policy and Practice) as well as industry reports. Since 2019, I've also participated to the development of several audiovisual policies at both the national and European levels.

Primary fields of research

My research focuses on the production and global reception of distinctly European audiovisual content, bridging the gap between classic film studies and creative media industries studies. What happens to the contentious notion of European cinema in the age of streaming and heightened audience fragmentation? How can European films and TV series become more globally competitive while maintaining their distinctive style, form, and ideology? Are European films worth the massive public subsidies earmarked for their production?

To address the aforementioned questions, I conduct research into two specific production and audience-development models that I see as the most instrumental in increasing the impact of European audiovisual works: international co-production and audience design. I map, examine, and theorize various forms of co-production and audience-design practices, as well as engage in policy discussions and proposals for further progress and integration of these activities within the European system of public film funding.