Torbjörn Svensson is a PhD student at the School of informatics, University of Skövde, Sweden, active at Sweden Game Lab and a member of the research group GAME (Games Art Media Experience). Torbjörn is currently doing his PhD studies in a research project called Level Up, where his main contribution is to research the possible transfer of models and strategies for engagement from game engagement to news engagement, concerning local digital news.
The dissertation will present suggested ways to use measures that are proven to work well in engaging players of games as measures for engaging readers in local news distribution. Self Determination Theory is found to be a suitable theory for describing ways to satisfy user needs and keep user engaged. The main steps to engage users are to satisfy needs for autonomy, competence/mastery and relatedness, to give users freedom to act, possibility to develop skills and to be connected to and acknowledged by other users.