My research focuses on a broad range of themes related to ethnicity, belonging and identity. I am particularly interested in how these issues manifest and evolve in the digital era. I have previously studied representations of Sweden-Finnishness in social media campaigns and activism in my doctoral dissertation. In my current project, funded by Kone Foundation for 2023-2026, I examine the nexus of expatriate Finnishness and digitalization. My research involves the use of a critical and comparative framework derived from cultural studies, with a keen interest in exploring phenomena from a multidimensional perspective. I primarily utilize qualitative methods, with a special focus on discourse analysis.