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Xénia Farkas, Ph.D.

Umeå University, Sweden — Postdoctoral Researcher

HUN-REN Centre for Social Sciences, Hungary — Researcher

Research Areas

  • Political Communication
  • Social Media
  • Visual Communication

Ongoing Projects

Highlighted publications

Farkas, X., & Bene, M. (2024). Visuals and Moralisation: Patriotic Pride and Shaming Through Visual Communication in the 2022 Hungarian Parliamentary Elections on Facebook. In G. Szabó (Ed.), Managing Moral Emotions in Divided Politics (pp. 89–112). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-67023-7_5

open_in_new https://doi.org/10.1007/978-3-031-67023-7_5

Farkas, X., Jackson, D., Baranowski, P., Bene, M., Russmann, U., & Veneti, A. (2022). Strikingly similar: Comparing visual political communication of populist and non-populist parties across 28 countries. European Journal of Communication, 026732312210822. https://doi.org/10.1177/02673231221082238

open_in_new https://doi.org/10.1177/02673231221082238

Farkas, X., & Bene, M. (2021). Images, Politicians, and Social Media: Patterns and Effects of Politicians’ Image-Based Political Communication Strategies on Social Media. The International Journal of Press/Politics, 26(1), 119–142. https://doi.org/10.1177/1940161220959553

open_in_new https://doi.org/10.1177/1940161220959553

About

I am a postdoc research fellow at Umeå University, working within the DIGSUM Centre for Digital Social Research. I have a PhD in political science (Corvinus University of Budapest, 2022), and my main research interests center on visual politics – visual political communication on social media, with a special focus on disinformation, populism, and personalization.