Using Social Media as a Media Scholar

A Half-Day Drop-In Webinar

Do you consider LinkedIn as only for job seekers and Instagram only for personal sharing? Do you avoid social media because you feel you’re not tech savvy or don’t want to commit to continuous updates? Social media offers diverse opportunities for disseminating your research, creating networks, and connecting with likeminded scholars – but getting started can sometimes feel overwhelming. 

Date: 21 October 2021

9:30–12:00 CET (“Scandinavian time”) on Zoom (link to the meeting room will be added below)
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Date: 21 October 2021


9.00–9:30 Fika, the Zoom room is open for free chat (not recorded)

9:30–9:45, James Wang, Product Manager at (cancelled)

9:45–10:00 Google Scholar, Pekka Mertala, Assistant professor at the University of Jyväskylä (slides)

10:00–10:15 NordMedia Network, Maarit Jaakkola, Editor-in-chief at NordMedia Network

10:15–10:30 Helsinki Initiative on Multilingualism in Scholarly Communication, Janne Pölönen, Secretary general of Publication Forum at the Federation of Finnish Learned Societies (slides)

10:30–10:45 Publons, Julia Mouatt, Head of the Web of Science Academy at Publons

10:45–11:00 Twitter, Julia Pennlert, Senior lecturer in library and information science at University of Borås (slides)

11:00–11:15 Instagram, Jens Barland, Associate Professor at Kristiania University College (slides)

11:15–11:30 Clubhouse, Katherine Duarte, Media researcher at University of Bergen and freelancer (slides)

11:30–12:00 Wrap-up

Webinar Recording

In this webinar, we will be joined by engaged media scholars sharing their experiences and best practices to successfully use different social media platforms to promote their research. We will also listen to representatives from the major scholarly platforms. 

The drop-in format makes it possible for you to join us at any point, according to your interest. In the webinar, we will cover the following platforms and tools: Google Scholar,, ResearchGate and open-science alternatives, Publons, NordMedia Network, Twitter, LinkedIn, Instagram and Clubhouse. 

This half-day drop-in webinar will help you improve your skills in using social media for scholarly outreach communication. The discussions will help you decide what you want to prioritise in your social media outreach, what platforms you should choose to be active on, and tips and tricks for success.


Download the list of readings (pdf)


Carrigan, M. (2019). Social media for academics. Sage. (Read the author’s blog here:

Daniels, J., & Thistlethwaite, P. (2016). Being a Scholar in the digital era: Transforming scholarly practice for the public good. Policy Press.

van Petegem, W., Bosman, J. P., de Klerk, M., & Strydom, S. (2021). Evolving as a digital scholar: Teaching and researching in a digital world. Leuven University Press.

Sackstein, S. (2015). Blogging for educators: Writing for professional learning. Sage.

Veletsianos, G. (2016). Social media in academia: Networked Scholars. Routledge. (Read an interview with the author here:

Weller, M. (2011). The digital scholar: How technology is transforming scholarly practice. Bloomsbury.


Chugh, R., Grose, R., & Macht, S. A. (2021). Social media usage by higher education academics: A scoping review of the literature. Education and Information Technologies26,983–999.

Donelan, H. (2016). Social media for professional development and networking opportunities in academia. Journal of Further and Higher Education, 40(5), 706–729.

Duffy, B. E., & Pooley, J. D. (2017). “Facebook for academics”: The convergence of self-branding and social media logic on academia. Social Media + Society

Guerin, C., Carter, S., & Aitchison, C. (2015). Blogging as community of practice: Lessons for academic development? International Journal for Academic Development, 20(3), 212–223.

Manca, S., & Ranieri, M. (2016a). Facebook and the others: Potentials and obstacles of social media for teaching in higher education. Computers & Education, 95, 216–230.

Manca, S., & Ranieri, M. (2017). Networked scholarship and motivations for social media use in scholarly communication. International Review of Research in Open and Distributed Learning,18(2).

McPherson, M., Budge, K., & Lemon, N. (2015). New practices in doing academic development: Twitter as an informal learning space. International Journal for Academic Development20(2), 126–136.

Meishar-Tal, H., & Pieterse, E. (2017). Why do academics use academic social networking sites? The International Review of Research in Open and Distributed Learning, 18(1), 1–22.

O’Keeffe, M. (2019). Academic twitter and professional learning: Myths and realities. International Journal for Academic Development, 24(1), 35–46.

Ovadia, S. (2013). When social media meets scholarly publishing. Behavioral & Social Sciences Librarian, 32(3), 194–198.

Pausé, C., & Russell, D. (2016). Sociable scholarship: The use of social media in the 21st century academy. Journal of Applied Social Theory, 1, 5–25.

Vandeyar, T. (2020). The academic turn: Social media in higher education. Education and Information Technologies25, 5617–5635.


“The Social Academic” blog is part of the website, The Academic Designer: Communications for professors and researchers. Here, you can find articles and interviews about creating and managing an online presence for academics. Here are some good examples: