EUPRERA Annual Congress

This congress aims to open a deep debate on the tensions between the transformative potential of these disciplines and their limitations in practice from a critical perspective. How can public relations and strategic communication contribute to
regeneration in a broad sense? To what extent are they truly influencing organisational decision-making from an ethical and critical perspective? How is the construction of legitimacy managed in a world where disinformation, polarisation, and phenomena such as dark PR or greenwashing are prevalent?