This congress aims to open a deep debate on the tensions between the transformative potential of these disciplines and their limitations in practice from a critical perspective. How can public relations and strategic communication contribute to
regeneration in a broad sense? To what extent are they truly influencing organisational decision-making from an ethical and critical perspective? How is the construction of legitimacy managed in a world where disinformation, polarisation, and phenomena such as dark PR or greenwashing are prevalent?
77th Annual ICA Conference
DATE 3–7 June 2027 LOCATIONGlasgow, Scotland, United KingdomCrowne Plaza Glasgow Hotel and Scottish Event Campus