Today’s influencers wield pervasive social, cultural, political, and economic power through sustained visibility on their ‘native’ social media platforms and across a wide range of other contexts. This seminar explores how they navigate platform logics, assume popular forms of expertise, and communicate through strategies of authenticity and self-branding. The panel will feature three presentations of the latest work by distinguished scholars in the field of influencer studies.
April 3 2025, 13-15
Karlstad University