This conference aims to examine hype as a performative force, exploring its mechanisms, effects, and implications across different domains. From the speculative visions of emerging technologies to political rhetoric, from financial bubbles to cultural trends, we seek to understand how hype operates, who benefits from it, and how it transforms the social, media, political, economic and technological landscape.
77th Annual ICA Conference
DATE 3–7 June 2027 LOCATIONGlasgow, Scotland, United KingdomCrowne Plaza Glasgow Hotel and Scottish Event Campus