I am a PhD-student and a part-time teacher at Tampere University. My PhD is about female youtubers who call themselves "girlbosses". Through a multi-sited netnographic approach, the study sheds light on the lives and experiences of young women online. It seeks to show the complex negotiations of being a “girlboss” in the era of neoliberal media work.
My background is in journalism. For ten years I wrote news and feature articles for Finnish daily newspapers and national media. After that I changed into academia, where I have worked as a researcher in projects funded by the Academy of Finland (Digital Face, 2019 and New Social Research 2020). At the moment I do my Phd with the Finnish Cultural Foundation grant.
My research interests include visual mobile and media technologies, social media, and new media work.