Academia Europaea Wroclaw Hub is proud to announce its continued engagement in international scientific collaboration by partnering in the upcoming edition of the long-running academic workshop series Towards Development of Mediatization Research. The ninth edition of the workshop, titled “Youth, Sports, and Media”, will be held online on 5 December 2025.
This year’s event is co-organized by the Department of Mediatization at Maria Curie-Skłodowska University in Lublin, the Wroclaw Academic Centre, and the Academia Europaea Wroclaw Hub, in cooperation with the ECREA Temporary Working Group Communication and Sport.
Renowned mediatization scholar Michael Skey (Loughborough University) will lead the session, continuing the tradition of expert-led, dialogue-focused workshops that have previously featured top international scholars such as Göran Bolin, Johan Fornäs, Andreas Hepp, Mark Deuze, and Carlos A. Scolari.
A Forum for Focused Dialogue
The workshop aims to create a space for researchers exploring the evolving intersections between youth, media, and sport, with a strong emphasis on emerging technologies, changing consumption patterns, and questions of identity, community, and commercialization.
Academia Europaea Wroclaw Hub actively supports the event as part of its mission to promote scientific excellence, research dissemination, and pan-European scholarly cooperation. The workshop represents a key example of how academic institutions can stimulate deep, focused, and interdisciplinary dialogue across borders.
Topics of This Year’s Edition Include:
- Youth engagement with sports media and technologies
- E-sports and their influence on young audiences
- The mediatization of physical activity and recreation
- Authenticity, identity, and media representation in youth sports culture
- New sports formats tailored to young consumers
- Research methods and theoretical perspectives on sport and mediatization
Workshop Format
Unlike traditional conferences, this workshop fosters active exchange through:
- Closed-group discussions
- Expert-led feedback on submitted work (papers, drafts, proposals)
- Minimal formal presentations
- Intensive peer-to-peer dialogue and preparation
There is no conference fee and participation is limited to accepted applicants.
Contact
For inquiries related to the workshop, please contact:
Dr. Katarzyna Kopecka-Piech
Maria Curie-Skłodowska University in Lublin
📧 katarzyna.kopecka-piech@mail.umcs.pl
The Wrocław Knowledge Hub’s participation in this event underscores Academia Europaea commitment to supporting high-quality scholarly exchange in emerging research areas. The Youth, Sports, and Media workshop is a timely contribution to the growing dialogue on how young people engage with media and sport in a changing digital world.