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Marcela Campos Rueda, Ph.D.

Research Areas

  • Journalism
  • Public Service Media
  • Television and Film

Ongoing Projects

PUBLIC SERVICE MEDIA FROM AN AUDIENCE PERSPECTIVE

GENDER BALANCE IN THE USE OF EXPERT SOURCES

Highlighted publications

The lack of gender perspective in the sourcing of experts appearing on television. Campos-Rueda, M., & Herrera-Damas, S. (2021). La ausencia de perspectiva de género en los procesos de búsqueda y selección de las fuentes expertas que comparecen en televisión. Estudios sobre el Mensaje Periodístico 27 (3), 793-811 (PDF) La ausencia de perspectiva de género en los procesos de búsqueda y selección

open_in_new https://dx.doi.org/10.5209/esmp.71820

Databases of female experts: the global scenario and Spanish situation.Campos-Rueda, Marcela; Herrera-Damas, Susana (2021). “Bases de datos de mujeres expertas: escenario global y situación en España”. Profesional de la información, v. 30, n. 2, e300207. (PDF) Bases de datos de mujeres expertas: escenario global y situación en España. Available from: https://www.researchgate.net/publication/

open_in_new https://doi.org/10.3145/epi.2021.mar.07

Campos Rueda, M. (2024). The Role of Public Service Media in Democratic Engagement: An Audience Perspective. In Media Influence on Opinion Change and Democracy: How Private, Public and Social Media Organizations Shape Public Opinion (pp. 117-130). Cham: Springer Nature Switzerland.

Rueda, M. C. (2023). Influence of public service media consumption on citizens’ perceptions of the need for public media: The moderating role of political ideology. International Journal of Communication, 17, 21.

Rueda, M. C. (2025). Explaining expectations-evaluation discrepancies: The role of consumption and populist attitudes in shaping citizens’ perceptions of PSM performance. Journalism Practice, 19(4), 803-821.

Háló, G., Campos Rueda, M., & Goyanes, M. (2023). Consumers’ paying intent for public service media in Spain: The effect of RTVE service quality, citizens’ expenditure, and the moderating role of age. Journalism Studies, 24(11), 1476-1495.

Campos-Rueda, M., & Goyanes, M. (2023). Public service media for better democracies: Testing the role of perceptual and structural variables in shaping citizens’ evaluations of public television. Journalism, 24(11), 2493-2513.

About

Born and raised in Buenos Aires, I am now based in Madrid. I have developed my career mostly as a media producer and international creative executive, but I am also a sociologist and media researcher. In 2024, I completed my Ph.D in Media Research at the Universidad Carlos III de Madrid. My thesis focused on PSM from an audience perspective. My main interests are PSM, the role of media in citizenship building, and information patterns of younger audiences