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Marcela Campos Rueda, M.A.

Universidad Carlos III, Spain — PhD Student

Research Areas

  • Journalism
  • Public Service Media
  • Television and Film

Ongoing Projects

PUBLIC SERVICE MEDIA FROM AN AUDIENCE PERSPECTIVE

GENDER BALANCE IN THE USE OF EXPERT SOURCES

Highlighted publications

The lack of gender perspective in the sourcing of experts appearing on television. Campos-Rueda, M., & Herrera-Damas, S. (2021). La ausencia de perspectiva de género en los procesos de búsqueda y selección de las fuentes expertas que comparecen en televisión. Estudios sobre el Mensaje Periodístico 27 (3), 793-811 (PDF) La ausencia de perspectiva de género en los procesos de búsqueda y selección

open_in_new https://dx.doi.org/10.5209/esmp.71820

Databases of female experts: the global scenario and Spanish situation.Campos-Rueda, Marcela; Herrera-Damas, Susana (2021). “Bases de datos de mujeres expertas: escenario global y situación en España”. Profesional de la información, v. 30, n. 2, e300207. (PDF) Bases de datos de mujeres expertas: escenario global y situación en España. Available from: https://www.researchgate.net/publication/

open_in_new https://doi.org/10.3145/epi.2021.mar.07

About

Born and raised in Buenos Aires, I am now based in Madrid. I have developed my career mostly as a media producer and international creative executive, but I am also a sociologist and media researcher. In 2021 I completed my MA in Media Research, and I am now pursuing my Ph.D. at the Universidad Carlos III de Madrid. My thesis focuses on PSM from an audience perspective, and I have just completed a national survey (N 1770) measuring perception and attitudes towards PSM, its performance, and need. The studies from NORDICOM are key for developing my research. The next step is to analyze successful initiatives related to diversity and how to reach younger audiences to explore how, and if, they can translate to a different PSM environment such as the one in Spain.