Moa Eriksson Krutrök, Ph.D.

The Department of Culture and Media Studies · Umeå University, Sweden — Associate Professor

Research Areas

  • Communications Theory
  • Crisis Communication
  • Popular Culture
  • Social Media

Highlighted publications


I research discourses on societal crises and the expressions of trauma, grief, and resilience on social media. I am interested in both the textual and visual elements of these discourses, and the affordances of different social media platforms, such as Twitter and TikTok. In this work, I’ve focused on terrorist attacks specifically, and how different responses to terrorism may be centred on political motives and understandings.

I am also interested in ways of finding connections during personal crises, such as mourning the loss of a loved one. This work has focused on the ways individuals find connections with others on platforms that are inherently public, such as TikTok, where the algorithms allow you to find like-minded people.

I hold a PhD in Sociology from Umeå University, Sweden. I am Associate Professor of Media and Communication Studies at Umeå University, affiliated with Humlab, a research infrastructure at the Faculty of Arts for digital research. Additionally, I am one of the editors of the Journal of Digital Social Research (JDSR).